This is a concept brand identity developed for Shozo Bakers, based in Gujarat, India. The project comprises full brand identity design including the logo and visual style.

Starting with a deep understanding of the bakery industry, the brand is built to establish a warm, informal connection with the customers. A palette of soft pastel colors is selected to emulate that nice sweet aroma of baking.

Logo design portrays itself as something similar to cookies or cupcake with a cherry on top.
cupcakes
The handwritten script font used for slogans plays a prominent part in branding that induce the handmade and personalised feeling.