A rebranding concept developed for LaPino’z Pizza, a growing pizza chain in India, which is soon going multinational with outlets in countries like Canada, U.K., Australia, and Tanzania.

The aim of this rebrand is to find the solution to the problems the existing brand is facing i.e. complex and unadaptable logo, inconsistent use of brand elements including colors, fonts, and visual style.

The new logo is designed with the hints of a pizza slice from the existing one but with a more geometric and minimalistic approach to keep it simple and readable. The curvy font and the sharp lines of logo-mark complement each other well.

The redesigned logo gives the luxury of adaptability so that the best variant can be used as per context and constraints. The color palette and the typography is well defined to make the brand look consistent throughout its touch-points whether print or digital.